Advertisement production for television

Purpose and structure if you are to make a successful advert yourselves

What is advertising?

Adverting is a non-personal from off promotion that is delivered though selected media

What different forms of advertising can you identify?
newspaper , TV advertising cinema radio

Adverts have three basic characteristics?
1.should be easy to understand the audience
2.adverts should be of interest
3.abilities to influence the audience

Adverts try to sell us an image or a lifestyle that we would like have for ourselves. this is called aspiration - we aspire to be as beautiful as the models or live in house as lovely as in the adverts.

Advertisers try to persuade us that their product is different  from other products and that we will have something unique that we will benefit from if we buy it. they call this USP.

What is USP?
It is something differnt that is different from other product.

Watch an advert and try to identify what its USP is?
L'oreal advert is a celebrity endorsment advetisement.


Adverts tend to follow four basic formats.They are listed below and you will below and you will be required to put in what the headings mean,the headings themselves give you a clue.

Product information format

A different style that focus on  is product to stress it out to the audience.basically getting there point across on the advert lets say if they were selling a product to make your shirt clean then maybe they would repeat  a word that stands out to make the audience remember that specific advert.

product image format

An image of product that would be a vital role in adverts so something visual and something the audience can see work.

Personalised format

A style of adversing is what the product could do for the user e.g if it was cream to make you smell good then they would tell you in the advert that this cream has certain values to it and it can help you ,because it does what the product says.

Lifestyle format

Is a style of advertising based on the market according the style of social group.Lets say it was something that everyone likes e.g trainers nike,the advert would target teenagers as it is a trending lifestyle for teens and the latest fashion.

Watch a seriers of adverts, identify which format they fall into.

1. mercat advert -life style
2.cabdurys chacolate- product format
3.pepsi commercial-p
4.l oreal paris- life style

Advertising use a variety of techniques to get us to buy goods or services.they are listed below and you will be required to fill in the gaps.try to think of an example

Celebrity Endorsement

We see mary J blide singing in the Burger King restaurant as if she was on stage to people then the camera zooms out and then we see shes in the burger king advert , Burger King advert and it has mary J blide, they are advertising the food also getting her to do the advert makes  people want to buy it and almost brain washing them to say that "look mary J is eating our product and shes a star,maybe you should as well". This is more of the C-D category because more middle class people would eat burger king than higher class

Expert endorsement or Statistical proof 

Panasonic no expert

Demagogic

Argos advert

The new ingredient

burger king

Nostalgia

There are different like Toys R us
cadburys

Lifestyle Fantasy

Ferero rocher ,adverts for rich people so they say but in the adverts they have a double meaning ,as it shows rich people eating it really it means the chocolate is rich and when eating it makes you feel rich.

Family values
KFC advert has a family bucket meal ,this shows that its a family restaurant and that it is a good place to be,theres an advert that belongs to kfc and it shows the whole family sitting on the table with no food then mum comes home and brings kfc and the husband and kids begin to eat with a smile on their faces ,the slogan of that advert was about mums saving to cook the food.

Happy kids

Adverts for kids that will entertain them,e.g saturday mornings when the kids are up early in the morning and watching cartoons and the adverts come on ,to keep them entertained adverts that relate to them are being slotted in that space,so if its an advert about the latest toy then they will put in an advert about Toy R US to keep then interested. This would be for all kind of classes as most people have kids and they are only kids so it wouldnt really matter about status at a young age


Selective advertising

This is only adverts that are shown on their network station,that means if you are watching ITV then and your programs about to start then they will then tell you what program is coming on next and the time.

Watch a variety of advertisements in class and decide which technique is being used to sell then product and why.

1. flattering words - l'oreal lipstick
2. seductive voice - marks and spencers
3. excited voice and word plays - foxy bingo

Regulation

Advertisements need to be regulated otherwise it could be subjected to all sorts of imagines that might not be suitable and claims about the product that are not true. Adverts that are broadcast on the televison are regulated by the british committee of advertising practice by the BCAP codes

Themes

Hip HopUK: Giggs-look what the cat dragged in

The theme is in a club with a lot of girls in the club and the setting is dark ,another theme would be that everyone in the club seems to be having fun and enjoying themselves,the colours in the video is grey this shows the urban side of things in the video,he is portrayed as a ladies in the video it also makes you want to be in that type of environment  man as everyone is around him enjoying themselves in the bar.the theme of this is more of an underground secret club where no one is meant to know about it as you see people dancing having dance battles ,this also shows this is more of an exclusive club because you dont see anyone too young in the video and you dont see anyone too old in the video.

Grime UK: C4-fighting

The theme of this video is boxing as the song is called fighting and as you watch the video and listen to the song you gain a sense of emotion as it makes you feel sad at the beginig of the video as he is telling a story,then as it gets to the last two verse it sort of gives you inspiration,in this video it portrays fighting to get somewhere you really need to work hard for it,it also has celebrity endorsement in the video as chisora the famous boxer in the video ,this is lso ironic because this video was shot days after he lost to david haye and in this video it shows him fighting to get himslef back to the top again,so the main thee of this video is working hard.

Pop USA: Michael Jackson

The theme of this video is street thugs in the late 80s,when watching this video it makes you feel excited as you see drama in the video and dancing as they are telling you a story,it shows two rival gangs going head to head then later on coming together at the end as one,another theme would be "action" as it has some fight scenes in the music video which gives you adrenalin watching the video making you want to dance to the music,it takes place out side in an  abandon warehouse,the main the e of this video is about peace,as at first in the video you see both members of gangs set out to kill each other but then an almost saviour like person (Michael Jackson) comes in between them to put there own differences a side.

Bashment: Vybz kartel

The theme of this video is about summer and how people seem to enjoy themselves more when the sun is out,in this video it shows Vybz kartel enjoying him self with girls so he is portrayed as a laddies man i the video ,it is shot outside in the sun shine in Jamaica to describe the theme of this whole song,and to also imply that everyone is having a good time relaxing having fun together,another theme would be "peace and unity" as everyone seems to be smiling coming together not worrying about anything that is going on, everyone is just set on having fun with each other ,relaxing in the sun.


Funky House: kyla would you mind

The theme for this song is basically a night out with friends having fun/ladies night out ,as in the begging of the video the prologue shows a clip where two ladies are going into the club when the bouncer says "no you cant get on" then a group of guys join them,this video makes you want to dance when listening to it as it is a clam song you do not have to really move to a lot so another theme would be relaxing.this video is set in a club and in the club its more of a ladies night out where you see a lot of kylas friends having fun,The main theme to the song would be love,as in the video you see a lot of men and women coming together in the club also when kyla is singing her lyrics are about spending the night with presumingly some she met at the bar.




R and B: Mrs Dynamite Dy-na-mi-tee

The theme about this song is life ,as Mrs Dynamite is speaking about her life growing up as a teen and what she had to do to grow up as a woman,this song when listing to it again relaxes you and doesn't make yo want to dance just makes you want to nod your head as you are listing to what she is saying in her lyrics making you feel calm bringing a good vibes to the song.Another theme to this song would be being "rebellious" and "changes".the first theme would be rebellious as a teen and not really listening to her parents when she was growing up making the wrong decisions and going against her parents wishes,then later on her realising what she has to do to change her ways as she was getting to old to keep on disobeying her parents,so again the main themes would be making the right life decisions as you are getting older.

Story of music

Half past Grime

My story is about two teenage boys called jamie and william , both 18 years if age who grew up together as friends but But even though they are friends they have there own friendly rivalry,there friendship became tested as they parted there two seprate paths as they moved to different sceondary schools,they have both had a strong passion for music as it had been a big influence in both there life's  as Jamie's dad was a DJ and Williams parents were both DJs and singers, as they are apart from each other they both begin to start writing music lyrics towards each other over post code wars ,this then becomes more serious as rival gangs then get involved as Jamie is from lewisham (south London) and William is from bow church (east London)  things then get quickly heated for the former best of friends and a tragic event that will change one of these boys life's.